Digital newsstand company Magzter releases branded Columbia Journalism Review app into Apple's Newsstand

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The India-based digital newsstand company Magzter released a branded app for Columbia Journalism Review today into Apple's Newsstand. The app, like the Kindle and NOOK apps, serves only as a reader app, users must sign into the app to gain access to the magazines that have been purchased through the Magzter store.
Magzter uses a revenue share model to entice publishers to use the service. The replica editions can then be read on mobile devices such as the iPhone and iPad, as well as online.

While the publisher does not have to pay for the service, the launch of the branded app means that the CJR is now sold through the Magzter name, and any new app the CJR would wish to create on its own would have to be named something other than "Columbia Journalism Review," making one wonder about the wisdom to such an app solution – after all, the CJR issues are just as easily available through the Magzter app itself. (No doubt CJR would ask Magzter to withdraw the branded app if the publication decided to launch its own natively designed tablet edition.)

CJR is priced at $19.95 for an annual subscription, which Magzter fails to mention is actually six issues. CJR is also available through the Zinio digital newsstand, where readers can buy the magazine directly through the app. CJR also has a Kindle Edition available, as well. So one can see that the publication is trying to become available through as many channels as possible.

Text heavy magazines such as CJR are especially hard to read using a replica edition solution, of course, as the user must pinch-to-zoom in order to get the text back to its original size for reading.


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