America's newspaper business grew with a printing press strapped to the back of a wagon; maybe it's time to take that approach once again

America's newspaper business grew with a printing press strapped to the back of a wagon; maybe it's time to take that approach once again - Hi, friend Review Technology, in this article entitled America's newspaper business grew with a printing press strapped to the back of a wagon; maybe it's time to take that approach once again, we have prepared this article well and concise to be easy to understand for you to read and can be taken inside information. hopefully the contents of the post Article New Media, Article Newspapers, Article Technology, Article Tools of the Trade, that we write this you can understand and useful. okay, happy reading.

I recently had a rather animated discussion of the news business with a newspaper manager, unhappy with my snarky comments about their approach to digital publishing. "So what the hell would you do?" this person asked, though he didn't wait for an answer as he resumed telling me of their 'digital first' approach to the news business.

It's too bad I didn't get a chance to answer because I've always thought the answer was to "strap the printing press to the back of the wagon and go west."

That answer, in case you want to know, originates in this wonderful graphic by the Rural West Initiative, Bill Lane Center for the American West, at Stanford University. I created an animated GIF of the Flash-based graphic so I could always refer to it – and here it is:
Photobucket
Click on photo for larger version
Maybe it's the romantic in me, but I really like the image of the newspaper entrepreneur heading out to try his luck at newspapering in the old west.

The relavant point here, though, is that someone made that printing press – that was probably where the money way, rather than printing newspapers themselves.

Today, far too many news executives are not turning to the guy trying to sell them a press, but are instead turning to vendors who want to actually make their newspaper for them. You see, in the old days, buying a press put you in business. After that you would have to buy paper and ink, but basically you were in the news business.

Today's equivalent would be the newspaper that invests in its own digital media by staffing up with digital developers, buying digital publishing software or solutions. But rather than invest in their own production, many are choosing to outsource their production to third party vendors. It would the equivalent of the old west publisher going to an existing printer to have their paper's printed. It happened, I'm sure, but the only one who made money on the deal was the printer.

Today's media executives are, well, media executives – rather than media entrepreneurs. Rather than strapping the press to the back of the wagon, they are heading out on horseback hoping their is a printer in the next town.

If the future of digital is the web, mobile and tablets, publishers need to own and control the production process. They need to put down roots and stake their claim (OK, that was a bit much). Otherwise, they are just renters.


Thank You and Good article America's newspaper business grew with a printing press strapped to the back of a wagon; maybe it's time to take that approach once again this time, hopefully can benefit for you all. see you in other article postings.

You are now reading the articleAmerica's newspaper business grew with a printing press strapped to the back of a wagon; maybe it's time to take that approach once again with the link address http://www.jisoft-ingenieros.com/2012/04/america-newspaper-business-grew-with.html
Previous
Next Post »